Westfield summers are hot in more ways than one. We’ve been under a heat advisory several times over the past week alone. High temperatures make house hunting uncomfortable for many people. Furthermore, people tend to go on vacation or head to the beach in their free time more often at this time of year. But you want your home sold now. Heed these tips for selling your Westfield home in the summertime and you’ll be setting a SOLD sign in your yard in no time.
Tips for Selling Your Westfield Home in the Summer
Change Up Open House Times
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Usually, open houses take place over the weekend. After all, that’s when people tend to have the most available free time. However, during the summer, many Westfield residents head out of town. Instead of a Saturday or Sunday afternoon open house, change it up to a Thursday evening. This provides interested buyers an opportunity to view your home before they leave. More traffic to your door increases your chances of selling your Westfield home.
Show Off Your Backyard
Summer provides the perfect backdrop for backyard barbecues and pool parties. So, show off your backyard with a fun barbecue. Put up misters to keep guests cool. Hold off until evening to allow the outdoors to cool off a bit. Serve up fresh lemonade and throw some hot dogs on the grill. Add covered seating areas for people to get out of the sun. Pretty lanterns, colorful cushions, and party lights help create a festive atmosphere. Make sure your deck/patio and outdoor furniture are neat and clean. This relaxes potential buyers and allows them to see how easy it would be for them to entertain in the space.
Alternative Advertising
Usually, we suggest focusing primarily online when advertising open houses. However, during off-hours in the summer, more and more people begin to unplug. They leave their devices off or at home. When selling your Westfield home in the summer, it would be a good idea to start advertising your open houses early. That way, people can incorporate them into their busy schedules more easily. Also, set up “open house” signs in high traffic areas on the streets outside your neighborhood to guide people to your front door.
Slightly altering your marketing plan when selling your Westfield home during the summer can be very beneficial. Make potential buyers comfortable and they’ll be more apt to picture your home as their own. When you’re ready to sell your property, contact me.
Scott Gleason, CRS at Coldwell Banker Realty – East, NJ Luxury Homes